




| Evening Out Magazine Food for the Skin
Your skin eats when it comes to food, we often think exclusively about that which we ingest orally and digest, not paying any attention to the food our skin ingests. Thats right
60% of the substances we put on our skin is readily absorbed by our bodies. From the shampoos, hairsprays, lotions, creams, toothpastes, and cosmetics to even the quality of fibres in the textiles we wear.
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| Theyre for Real Shelley-Ann Solomon calls her business conscious commerce. Its about people making a conscious choice to live according to the values they talk about, she says standing in her Im For REAL (Revolutionizing Environmental Awareness and Lifestyles) store in the heart of Streetsville. Its about understanding that we can do this in small steps; that its very important for us to create a better environmental legacy for our children than the path were currently on. Shelley-Ann and her husband Michael (who is in the St. Marys University Hall of Fame for his prowess as a basketball small forward) have shoehorned an amazing array of organic and recycled products, from the linoleum and cork flooring you walk upon to the art that hangs on the wall, into about 700 square feet of floor space down a little lane on the west side of Queen St., immediately south of Pearl St. Its not easy to find. You either have to walk down Gagliano Lane from Queen or head to the municipal parking lot in the back before it becomes visible. Its worth the effort, however, for those who want to put their money where their environmental conscience is. From portable solar panels to fair trade organic chocolate, from jewellery made from Tagua (vegetable ivory) to belts made from recycled tires (guaranteed to give you 100,000 miles of wear), everything in the store showcases sustainability. Theres more hemp in this store that in half the head shops in Vancouver. Opened on Earth Day in April, the Solomons are hoping that their business is as sustainable as their attitudes. Shelley-Ann, who holds a masters degree in behavioural medicine, loves to explode the myth of the purity of cotton for prospective young mothers. They use 84 million pounds of insecticides to grow this crop, she says. Rather than putting insecticides next to babys body, where they can be absorbed through the skin, Solomon sells organic cotton, which is processed mechanically rather than chemically. Youll pay a premium for it, of course, but youll feel a lot better when you put baby to bed. My rule of thumb is if you cant eat it, dont put it next to your skin, says Solomon. From candles to hand cream, the philosophy is the same. And Shelley-Ann loves to talk about it. Im the talker. Hes the quiet one, she says pointing to her husband, who smiles and nods on cue. Be forewarned. You may go into Im For Real looking for a shopping experience, but after youve heard Shelley-Ann impart her philosophy of environmental responsibility, you may feel as if youve had a spiritual one |
| To assist you in having ready access to what we believe are some of the most valuable resources on the internet, we have chosen the following links. Each link will also provide you a piece of the puzzle so that you can better understand our vision and the values we know that unite us all. |
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sustainablecotton.org | ![]() |
| Organic Trading Association Natural Resources Devense Council Sustainable Cotton Project David Suzuki Foundation Greenpeace GreenMom OCPP/Pro-Cert Inc. | |||
| . The True cost of food The difference in Industrial farming and Organic farming, including effects, published by Greenpeace UK. |
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